LOVE & CO – A NEW DIGITALISED DIAMOND SHOPPING EXPERIENCE

511styles-Love&co wedding jewelry

Singapore, 27 July 2016 – In renewing commitment to deliver a truly romantic, elegant and exclusive experience to their customers, premium bespoke wedding jeweler Love & Co. has revamped its flagship store at ION Orchard. Love & Co. is now the first jeweler in Asia to adopt the Sarine Profile™ by Sarine Technologies Ltd – a unique digitalised experience with comprehensive digital diamond reports that enhances the diamond shopping experience for customers.

Staying true to the luxurious and elegant nature of the brand, the essence of the new showroom’s interior design embodies sophistication and elegance with a play on warmth ambient lighting, classic glass displays with clean lines and sleek metal finishes.

A special feature to the showroom, “The Wall of Love” is a polished metal statement wall adorned with personalized stainless steel squares featuring engraved names of Love & Co.’s most valued customers and a symbolic date of their romance journey. The brand stays true to its promise of accompanying couples through every milestone of their love story and the many anniversaries after.

Revolutionizing the diamond experience, Love & Co. is the first jeweler in Asia to adopt the Sarine Profile™ and light performance grading system with the introduction of a digitized diamond experience for consumers with the light performance report. In collaboration with Sarine Technologies – a worldwide leader in the development and manufacturing of advanced evaluation, planning, processing, and finishing systems for diamond and gemstone production – Love & Co. offers their customers a comprehensive digital diamond report including a light performance of the signature LVC Lovemark diamond.

With the introduction of the digital report, Love & Co. will be able to provide their customers with instant access to a diamond’s information as well as to help them better understand the unique qualities of every LVC Lovemark diamond. This new digital diamond experience helps customers analyze the diamond’s beauty objectively and scientifically, beyond the conventional 4C grading parameters (Cut, Clarity, Colour, Carat), and is easily accessible through the Internet.

Using state-of-the-art equipment and technology, Love & Co. strives to provide its customers with in-depth information of the exquisite LVC Lovemark diamond that boasts 360° of ultimate light performance like no other.

We were at their grand opening of the revamped store at ION Orchard and had an up close and personal view of the exquisite diamond rings. Drop by Love & Co store and experience the first digitalized shopping experience yourself, they won’t disappoint you.

511styles-Love&co wedding jewelry

511styles-Love&co wedding jewelry

511styles-Love&co wedding jewelry

511styles-Love&co wedding jewelry

511styles-Love&co wedding jewelry

511styles-Love&co wedding jewelry
Crystal Phuong tried some signature rings at the store

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